You see Music’s Biggest Night. We see data.
Drawing inspiration from the GRAMMYs main stage, the project infuses the essence of performance, drama, glamor, and excitement into data. Through meticulously choreographed light, pattern, and motion inspired by sound, the visuals evoke the feeling of graphic representations of unheard music when viewed from a distance, and richly patterned data when seen up close. This innovative approach transforms data into an immersive visual experience, highlighting the synergy between logic and creativity.
Structure
What if... The stage — a set, really — is derived from a 2x Grid that’s foundational to IBM’s design language? 8 panels that can move forwards and backwards in space, atop a subtly reflective stage surface? And the lighting arrays — made up of glassy, physical bulb — are fed concentric circle patterns and relationships.
Socials