Timed to Super Bowl week, this campaign introduced Coinbase’s Prediction Markets during one of the noisiest moments in culture. Framed as a disruption of the traditional banking system, the work centers on the idea of hijack and contrast. To convey the future of money, we first reveal the present it disrupts. Through a visual language inspired by code, data, and interruption, we brought our POV across storytelling, design, and animation, delivering a launch film that cut through the noise and felt distinctly Coinbase.